In the competitive landscape of business, establishing a strong brand narrative is essential for standing out amidst the noise. As legendary graphic designer Paul Rand once said, "Design is the silent ambassador of your brand." Similarly, storytelling serves as the narrative ambassador, conveying the essence and values of your brand to your audience in a memorable and impactful way.

As a seasoned design agency with over a decade of experience, we recognize the pivotal role of brand voice in shaping a company's identity and forging connections with its audience. In this comprehensive guide, we delve into the art of mastering brand voice and offer practical insights on developing a tone that authentically resonates with your target market.

In the dynamic landscape of business, establishing a strong brand is essential for long-term success. As an experienced design agency with over a decade of expertise, we understand the significance of measuring brand success to drive growth and innovation. In this comprehensive guide, we delve into the key metrics and tools necessary for evaluating brand performance, shedding light on valuable insights that can propel your brand forward.

Having a recognizable brand is key in today's competitive business landscape. It's what sets you apart from the competition, and it's how people remember you. But what exactly does it mean to “create a brand”? To put it simply, creating a brand means establishing an identity and building a reputation for your business. It involves developing a unique look, feel, and tone of voice that resonates with your target audience. It also involves understanding the needs of your customers and delivering on those needs consistently. Let’s take a closer look at why creating a brand is so important for businesses.

Art is not categorical so what are our benchmarks of success? First, we must take a continuum and break it into boundaries. For instance, a light spectrum has an infinite amount of colors intertwined in its foundational construction. Lines and circles have one thing in common in this regard, they are endless. Now, if we cut those continua into segmented parts, our now infinite marks contain benchmarks that are categorical. From here we can categorize a spectrum which in turn devolves into a color wheel, which contains 12 colors rather than an infinite amount. Categorical interactions are important because they allow us to store information away. Instead of remembering the infinite features of something, we can now simply say it’s “X.”

What is branding? Let’s start by distinguishing what branding is not. Branding is not a logo. A logo is a symbol for the brand. A brand is not a product. A brand is not a promise. A brand is not the sum of all impressions made upon an audience. A brand is a result and it is a customers gut feeling about a product, service or company. Branding ends up in a customers heads and hearts.

Seamless patterns can be a very powerful tool when creating branding collateral for a client. Patterns are commonly used on business card, brochures, websites, and stationery. In this post we will show you how to create your very own customizable pattern swatch in under five steps. The assets used below you can download at Paaaterns for free!

Creating a distressed font or design can be a very useful tool during a new project. Maybe your client is looking for traditional or vintage aesthetic, then this technique is perfect for you. Let’s take a look at how you can create your own vintage, distressed look.

Finding the right mocks, typefaces, UI kits, or color palettes can be a time consuming and daunting task for any designer or agency. We at Beveled Design Co. has decades of experience being creative professionals and have taken the task of listing our favorite websites you can find free resources for any project.