Define goals, bring focus, understand your consumer and find your voice.
Brand Strategy
Positioning
Positioning is what defines the brand. It defines what a brand is and how it connects to its designated target market. Overall, positioning unifies the values of you and your customers. It is how your company or brand is perceived in the hearts and minds of consumers and competitors.
Consumer Profiles
We apply our findings from customer segmentation, research and discovery sessions to create user profiles that represent sections of the brand’s target markets. We then map out potential routes in which those consumers may interact with a brand. Defining these profiles helps us dictate and predict potential pain points.
Brand Attributes
Brand attributes are the intrinsic characteristics that convey the qualities of a company or brand. Revealing these attributes helps create personality, humanization, authenticity and thusly allow us to attach physical traits such as imagery, messaging, palettes and styles. Attributes are what allow is to identity a brand amongst others.
Competitive Audit
A thorough analysis of a brands competition is crucial for the success of a business. it allows us to identity what other companies are doing well, and what they are lacking. An audit identifies the strengths and weaknesses of a brand, allowing your company to better discern the market and more efficiently target consumers.
Consumer Segmentation
Segmentation is a crucial tool for unveiling consumer needs and areas for potential growth. By understanding the yearnings, motivations, frustrations and psychographics of a companies consumer base, we can identify undiscovered needs and translate them into a competitive advantage.