Content Studio
Building a Brand That Reflects Global Impact, Storytelling,
and Strategic Precision
When CRN came to us to reimagine their Content Studio, they brought a legacy of influence. As one of the most trusted media arms in the tech space, they reach 2.8M monthly visitors and represent the top 1% of technology traffic worldwide. However, their internal brand—while powerful in its reach—didn’t fully reflect the caliber, depth, and future-facing vision of their work.
This wasn’t just a design exercise. It was a recalibration of perception. A chance to shift the studio's identity from supporting role to strategic powerhouse.
The Content Studio team sat at the intersection of thought leadership, brand journalism, and high-impact storytelling. Yet their identity lacked cohesion and clarity. Internally, there was confusion about the role of the studio; externally, its full capabilities remained hidden behind outdated visuals and diluted messaging.
We needed to craft a system that felt as intelligent as it was intentional—rooted in communication, built for scale, and reflective of their authority in the industry.
Our engagement began with the BrandOS system, a 30-day intensive that delivered:
A refined, scalable brand identity
Strategic messaging framework
Motion-ready assets and visual standards
Foundational brand collateral
Through stakeholder interviews, competitive audits, and deep immersion into the studio’s value chain, we uncovered a truth: the Content Studio wasn’t just a service provider. It was a strategic lens through which the brand told its most powerful stories.
Orbit Fade
Orbit Fade
Signal Teal
Signal Teal
TCC Red
TCC Red
The design system we built was based on light—literally. The composing elements draw inspiration from how light interacts with objects, a subtle nod to the video, interview, and narrative work the Studio excels in.
“The design system we built was based on light—literally. The composing elements draw inspiration from how light interacts with objects, a subtle nod to the video, interview, and narrative work the Studio excels in.”
Content Is King
The wordmark retains legacy DNA with Gotham, but we deconstructed it to modernize and embed meaning. We kept their brand colors but elevated the tertiary palette (grey, purple, teal) to bring softness, precision, and distinction to the forefront.
Delivered in just 30 days, our transformation brought structure, clarity, and intention to a high-performing but previously hidden team.
Outcomes:
Unified brand system and storytelling framework
Clearer external value proposition for partnerships and B2B growth
Stronger internal alignment across leadership and creative departments
Visual identity that now mirrors their top 1% traffic and 8.8K+ engaged tech leaders
Want To Work Together?
We build unforgettable tech brands in 30 days. Our clients range from early-stage disruptors to Fortune 500 giants, and we specialize in clarity-driven design that wins attention, trust, and market share.
Ready to build a brand that feels as powerful as your product?
Let’s talk.
